If you offer plugins in the WordPress plugin directory, WordPress plugin directory, then you don’t know who your users are, how they interact with your plugin, why they de-activate or uninstall it and so on.

Needless to say, this information would be extremely valuable for you. It would allow you to:

• Get clues on how to further improve your plugin

• Send notifications to your users in case of major security updates

• Send marketing-emails to your users (e.g. about new features in your premium plugin)

• Increase your plugin’s value (if your plugin should ever get acquired it will be more valuable if you have the user data!)

• Etc.

On Sellcodes we just released a new feature which makes it very easy to gather this information for free.